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If you’re reading this blog, you’re probably aware that there’s something special going on in the realm of mobile devices. We’ve even seen up-close examples of businesses and movements using mobile coupons. We’re in the midst of a major transition, but what form will this transformation take? And how quickly is it happening? Luckily, MediaPost [...]
After taking a look at an example of stunt marketing, I’d like to take a look at the consequences of distasteful advertising. Not that National Geographic’s stunt marketing for its Explorer documentary is necessarily offensive–my general take, rather, is that this approach is ineffective–but I would understand if some viewers didn’t like the direction of [...]
There is no shortage of ways to divide the world. To the usual suspects we can now add, in the words of Marketing Pilgrim’s Joe Hall, profitable vs. pragmatic: We’ve all heard the saying that “necessity is the mother of innovation”. This is true. Most of the popular web applications and software tools are products [...]
Zemoga is a really interesting Colombian-based digital innovation company, whose clients include some big names: Sears, Toyota, HBO, and more. Zemoga is a company that’s worth keeping an eye on, and it’s one that I’ve enjoyed watching over the past few months, not least because they host a fascinating blog, From Bogota with Love, which [...]
As a marketing blog, we’re very interested in ads. For a long while, ads were just about the only thing marketing was about. But, as we’ve mentioned here before, the traditional type of hard-sell ads we’re used to can be problematic and ineffective. Is marketing really all about ads? And, if it isn’t, is it [...]
