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It’s a question marketers have been dealing with for decades: how do you handle a celebrity spokesperson who just won’t behave? Solving the issue may not be any more difficult than it was years ago, but the occurrences may be more common. With a general trend toward decreasing privacy in society, there are simply more [...]
There are certain times during the year when the attention of sports fans turns toward men wearing suits. The NBA draft–when newly minted young millionaires show off their questionable style sense on national TV–is just one example. During the last few weeks, for instance, the eyes of NFL fans have been glued to news reports [...]
As you may have heard, Conan O’Brien has been in the news once or twice in the last two years. He’s gone from host of Late Night to host of The Tonight Show to unemployed to host of Conan, his new show on TBS. The first three of those steps could hardly have been predicted, [...]
This Sunday’s Super Bowl is primed to draw the biggest audience in the history of the game. Last year’s edition drew 106.5 million viewers, making it the most watched program in TV history. With the NFL’s TV ratings up across the board this year–even among female viewers–the Super Bowl figures to enjoy the momentum of [...]
2010 was a big year for social media. Facebook further solidified its control of the internet and–thanks to Aaron Sorkin, Justin Timberlake, and Jesse Eisenberg–became the subject of the most important business movie to come out of Hollywood since Citizen Kane. Twitter now counts more than 190 million users who tweet upwards of 65 million [...]
Is it possible for a minivan to be considered cool? I would wager against such a feat. After all, the very reason for owning a minivan–that would be children–represents a settling down and a maturation process that are generally thought of as anything but cool. This hasn’t stopped auto makers from trying to change the [...]
The real selling point of a McDonald’s, it’s said, isn’t its fries or its coffee offerings or even its McRibs. No, the real appeal of a McDonald’s comes only when you’re driving through the night along a dark highway and you could really go for something to eat. Yes there are better burgers out there [...]
The New York Times recently ran a story detailing the unfortunate online shopping experience of one Clarabelle Rodriguez. She found a pair of glasses she liked at online merchant–DecorMyEyes–with a very high Google ranking, one placed at the very top of site’s search results page, just below the sponsored ads. Rodriguez soon became embroiled in [...]
Many pundits reacted with amusement to the very idea of the SEO industry, to the fact that Google had become so influential that a thriving business sector arose to manage the search giant’s secret algorithm. However, with news that Facebook has very recently passed Google in “time spent,” a metric that measures the total amount [...]
An interesting email popped up in my inbox the other day. I would like to share it with you: Dear Avi, Yesterday, you may have had trouble instantly watching TV episodes or movies due to technical issues.
In a decision that should surprise precisely no one, AdAge has declared Apple to be the Marketer of the Decade. The last ten years have marked a real transformation of the company, one which now enjoys perhaps the strongest brand equity of any company out there. In other words, this honor is completely deserved. As [...]
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