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Just the other day I was catching up on last week’s episode of Modern Family–how great was Jay slapping those chickens?–when I noticed that one of Hulu’s interspersed commercials was asking me to type in my name. I suppose that I’m a generally suggestible sort of guy, so I complied. The internet used this information [...]
I enjoy a glass of wine now and again but, like most casual wine drinkers, these occasions for imbibing are usually accompanied by the sense that I’m missing an essential part of the experience. Why should this bottle be paired with this meal? Should I really be tasting the flavor tones mentioned on the label? [...]
Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]
It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]
Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]
Is there anything a phone can’t do? The answer to that question is, in most cases, no. There is, in all likelihood, nothing that a phone can’t do. After living in New York City for more than five years, I’ve become accustomed to certain realities of the city life. 24-hour bodegas, free festivals, and high [...]
The New York City real estate game is usually of interest only to New Yorkers. Let’s limit that a bit more, restricting this interest to those New Yorkers who are actively seeking a new apartment. Of course, to those unfortunate souls forced to navigate the bureaucratic nightmare that is real estate agents, security deposits, and [...]
Though most people still consider Blackberry the phone of choice for business users, the iPhone is quickly growing in popularity as a serious mobile solution for businesspeople on the move. Even if the only reference to business needs in Apple’s new commercials touting the FaceTime video calling feature for iPhone 4 is a man sitting [...]
With every business on earth now running its own blog, Twitter account, and Facebook page there’s no excuse for any company not to develop a real narrative, explaining why it exist, what motivates it, and why it’s unique. This media allow for a story more developed than one limited to an About Us page on [...]
