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Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
By now you’ve probably seen Twitter’s first efforts at advertising. Toy Story 3 has spent the last couple of weeks as a Promoted Trend, hanging out on the right side of Twitter’s web interface along with the other most popular topics circulating on Twitter. Additionally, certain keyword searches will bring along sponsored tweets. While these [...]
If digital media is now for everyone, then it takes a little more creativity to stand out in the social media sphere. It’s not enough to just throw up a Facebook page or a Twitter account and hope for the best. One company that understands this point better than most is Travelocity. We might expect [...]
After serving as a punchline in the TV industry for quite a few years now, it looks like NBC might finally be back on the right track. The Conan-Leno transition was handled disastrously, but at least the content of this relatively small, yet prestigious, programming slot is finally–mercifully–settled. The network has plans to unveil at least [...]
Let’s say you need to cut your marketing budget. Not just by a small amount, or even by half. Let’s say you have no more money for marketing at all. A big fat zero. How do you market your business for free? Mashable’s Matt Silverman set out to answer this very question, and he settled [...]
Much like in politics, marketers have different strategies for different demographic groups. You have your solid supporters who will purchase your product more or less consistently. You have the large middle group of undecideds, who feel no real brand loyalty. And then you have the solid supporters of a competitor. These people are mostly lost [...]
Toy Story 3, set for release on June 18th, is going to be just about the biggest animated film of all-time. It is being produced by Pixar, only the most well-known name in animation. It has two popular predecessors in the series, with hype building for nearly fifteen years. It stars two movies stars in [...]
Mother’s Day is happening again this year. On this Sunday, in fact. You have about 48 hours left to buy flowers. With that out of the way, let’s take a look at how one of the big players in the Mother’s Day game is updating its approach to fit the realities of the 21st century. [...]
Another week, another installment of what can now be considered our long-running series on updating billboards. If it seems like Europe gets all the good interactive billboards, well, you may be right, because this latest instance comes to us courtesy of the Netherlands. According to Mashable’s Barb Dybwad: The goal of the PSA is to [...]
Let’s think about social networking. In order to do that, I think we need to focus, for just a moment, on the ways in which–as Patrick Keane, CEO of Associated Content, points out–social networking differs from social media. Here’s Keane: Social networking is more than setting up an online presence, and social media is more [...]
Yes, you probably already realized that your marketing campaigns send a strong message about your company. And if not, I hope yesterday’s post made you consider just that point. But did you also know that your old campaigns, just like zombies, never die? And that your advertising can also represent really important ideas about racism, [...]
