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Zemoga is a really interesting Colombian-based digital innovation company, whose clients include some big names: Sears, Toyota, HBO, and more. Zemoga is a company that’s worth keeping an eye on, and it’s one that I’ve enjoyed watching over the past few months, not least because they host a fascinating blog, From Bogota with Love, which [...]
Tomorrow, as you’re probably aware, is a big day for Apple. And a big day for Apple means a big day for people who love technology. For tomorrow is iPad release day. The secretive California-based company has, as expected, limited exposure to its newest possibly revolutionary product, with the list of non-employees who’ve handled the [...]
YouTube is one of those internet heavyweights that seems untouchable. It’s the biggest name in online videos, and by a large margin. While the company name hasn’t yet become a widely-used verb in the vein of parent corporation Google, it’s well on its way to such linguistic-recognized ubiquity. And the scary thing for other online [...]
OK, so let’s say you followed Einstein Bros.’s example, distributed a free bagel coupon through Facebook, and earned a few hundred-thousand additional Facebook fans. Mashable’s Matt Silverman formulates the crucial follow-up question in a clear way: “What are your fans looking for on a social network that they can’t get from your business website?” Silverman [...]
Millward Brown recently set out to determine the identities of the most trusted brands in America. The results, to say the least, are fascinating. But before we get there, let’s take a second to understand what the rankings mean. From the Millward Brown report: TrustR is calculated by looking at consumer responses to the questions [...]
We’ve mentioned Pepsi’s big decision to redirect its marketing strategy from a 30-second Super Bowl ad to social media a couple of times here already. But what are they doing in social media? Is it working? And, more important, how is this campaign changing the marketing landscape? First, let’s start with the specifics of the [...]
The latest scandal to erupt largely through Twitter has created a sharp divide between headline writers who feel the need to append -gate to the end of seemingly every news story. Some prefer “Bellygate” while others maintain that “Fatgate” is the better option. I’m referring, of course, to the claims made by film director Kevin [...]
This may be surprising, but no one is really sure exactly how many advertisements the average American is exposed to in a given day. And the estimates aren’t even that close, ranging from 150 per day to more than 5,000. (Much of that variance can be attributed to alternate ways of defining what counts as [...]
We’ve discussed already the theory of Super Bowl commercials and the ways in which social media has changed Super Bowl advertising, but how did the aired commercials actually do? Super Bowl ad reviews might just be the next great American growth industry. AdAge has helpfully collected eleven published responses, both within the ad industry–from tracking [...]
While we often focus on the new marketing avenues made available through social media channels, it’s a rare business indeed that relies solely on these methodologies. How you integrate social media into your traditional marketing efforts can make a world of difference. Mashable recently devoted some thought to a simple yet often overlooked issue: strengthening [...]
