Posts tagged as:
The announcement of a new partnership between two companies always brings me back to my MBA class in Business Strategy. What is the added value of the new partnership to each of the parties? Who are the winners in the partnership? Methodically dissecting a partnership’s added value can help you drill down the types of [...]
WiderFunnel Marketing Optimization set out on a mission to increase the phone leads for their client Saint Jude Retreat, an alternative addiction recovery program. Saint Jude had selected WiderFunnel in an attempt to increase their offline, phone conversions. WiderFunnel then began “searching for a solution that offered instant number activation, reporting flexibility and no long-term [...]
Marketers use web analytics tools for tracking online conversions quite popularly. But in order to get a full picture of where the business and customers are coming from, excellent marketers must also find ways to track offline conversions.
