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Marketers use web analytics tools for tracking online conversions quite popularly. But in order to get a full picture of where the business and customers are coming from, excellent marketers must also find ways to track offline conversions.
Interesting. While two weeks ago I wrote a defense of call tracking, in response to an article on searchengineland, it appears now that they too would agree of the need of call tracking for analytics. In their latest piece, under their small is beautiful column, they write, “Man Cannot Live by PPC alone. Can He?”
While tracking PPC generated hits to your website is pretty simple, tracking PPC generated phone calls is still more complex. The reason for this difference is simple – hits take place online, while phone call conversions shift the activity generated from the PPC offline. Without some form of call tracking, the full effects of a [...]
