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The New York City real estate game is usually of interest only to New Yorkers. Let’s limit that a bit more, restricting this interest to those New Yorkers who are actively seeking a new apartment. Of course, to those unfortunate souls forced to navigate the bureaucratic nightmare that is real estate agents, security deposits, and [...]
Seth Godin recently directed his readers to what is a really wonderful speech delivered by a certain Mr. Clay Shirky, in which the speaker describes the way in which our old friend the sitcom masked the cognitive surplus available in our societies. You can watch the video at the end of this post, but for [...]
Seth Godin recently did what Seth Godin does: he wrote an ultra-concise post that provokes long-term thinking. Here are the choicest bits: The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not [...]
Just two weeks after the Publishers Information Bureau reported, in its 2009 year-end magazine advertising report, some sobering industry figures–that ad pages dropped more than 25%, that revenues dropped more than 18%, and that only 18 consumer magazines saw ad-page gains–comes news that GQ magazine’s January issue iPhone App has sold more than 12,000 times. GQ [...]
As a blog writer about all things involved in phone marketing, I’m constantly reading about new products, services and techniques, sorting through the world of information for the most relevant news to share with my readers. When I read Seth Godin’s blog post from yesterday, however, it made me put down my writer’s pen (figuratively [...]
It’s no secret that sorting through the vast resources available on the internet is big business. This is the core principle that keeps the lights on at Google, and this, in turn, has led to the burgeoning Search Engine Optimization industry. The preponderance of marketing blogs has necessitated the creation of The Ad Age Power [...]
