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Remember when soccer mom was the most important political demographic in America? Things have changed, but only slightly: the new hot category for marketers is the blogger mom. And why wouldn’t blogger moms be important? According to research done by eMarketer and cited in Pradnya Joshi’s The New York Times article, “Harnessing the Power of [...]
2010 was a big year for social media. Facebook further solidified its control of the internet and–thanks to Aaron Sorkin, Justin Timberlake, and Jesse Eisenberg–became the subject of the most important business movie to come out of Hollywood since Citizen Kane. Twitter now counts more than 190 million users who tweet upwards of 65 million [...]
Many pundits reacted with amusement to the very idea of the SEO industry, to the fact that Google had become so influential that a thriving business sector arose to manage the search giant’s secret algorithm. However, with news that Facebook has very recently passed Google in “time spent,” a metric that measures the total amount [...]
Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
OK, so you’ve accomplished the Herculean task of building a committed Twitter following for your business, using the micro-blogging service in a variety of interesting and innovative ways to achieve real results. You’re using Twitter as customer service, as a method for offering discounts and deals, and, maybe most important, as a medium for helpful [...]
Most companies monitor their brands online in fairly predictable and simple ways: Google alerts, Twitter keyword searches, and reading blog comments. This, of course, is a great start, but there’s plenty of room for innovation here. Leave it to Gatorade, the sports-drink giant which has been leading the way in marketing ever since Michael Jordan [...]
I find that much of my reading and research on social media is theoretical. This makes sense, to a certain extent. These are brand-new technologies and best practices and strategies are still developing. But with so much talk both of why and in which ways social media is changing the marketing game, I think it’s [...]
If digital media is now for everyone, then it takes a little more creativity to stand out in the social media sphere. It’s not enough to just throw up a Facebook page or a Twitter account and hope for the best. One company that understands this point better than most is Travelocity. We might expect [...]
I recently had occasion to stop by a Carvel/Cinnabon combination junk food location in order to purchase an ice-cream cake for a friend. As I waited for the server to compose the birthday message on top of the cake, I noticed a large poster telling me to follow Fudgie Whale, Carvel’s official spokeswhale, on Twitter. [...]
After serving as a punchline in the TV industry for quite a few years now, it looks like NBC might finally be back on the right track. The Conan-Leno transition was handled disastrously, but at least the content of this relatively small, yet prestigious, programming slot is finally–mercifully–settled. The network has plans to unveil at least [...]
