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Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
OK, so you’ve accomplished the Herculean task of building a committed Twitter following for your business, using the micro-blogging service in a variety of interesting and innovative ways to achieve real results. You’re using Twitter as customer service, as a method for offering discounts and deals, and, maybe most important, as a medium for helpful [...]
Most companies monitor their brands online in fairly predictable and simple ways: Google alerts, Twitter keyword searches, and reading blog comments. This, of course, is a great start, but there’s plenty of room for innovation here. Leave it to Gatorade, the sports-drink giant which has been leading the way in marketing ever since Michael Jordan [...]
I find that much of my reading and research on social media is theoretical. This makes sense, to a certain extent. These are brand-new technologies and best practices and strategies are still developing. But with so much talk both of why and in which ways social media is changing the marketing game, I think it’s [...]
If digital media is now for everyone, then it takes a little more creativity to stand out in the social media sphere. It’s not enough to just throw up a Facebook page or a Twitter account and hope for the best. One company that understands this point better than most is Travelocity. We might expect [...]
I recently had occasion to stop by a Carvel/Cinnabon combination junk food location in order to purchase an ice-cream cake for a friend. As I waited for the server to compose the birthday message on top of the cake, I noticed a large poster telling me to follow Fudgie Whale, Carvel’s official spokeswhale, on Twitter. [...]
After serving as a punchline in the TV industry for quite a few years now, it looks like NBC might finally be back on the right track. The Conan-Leno transition was handled disastrously, but at least the content of this relatively small, yet prestigious, programming slot is finally–mercifully–settled. The network has plans to unveil at least [...]
Let’s say you need to cut your marketing budget. Not just by a small amount, or even by half. Let’s say you have no more money for marketing at all. A big fat zero. How do you market your business for free?
Mashable’s Matt Silverman set out to answer this very question, and he settled upon [...]
You can’t claim that JetBlue isn’t willing to try new things. We spoke just last week about the company’s attempt to create a user-generated experiential ad campaign in order to avoid disrupting customers from the activities that they’d rather be doing. And we noted the problems the company might run into by following this approach. [...]
Yesterday we expressed some concerns about JetBlue’s experiential ad campaign, mostly because it, at least to me, seems to appeal only to JetBlue insiders–whether they be employees or established fans. It’s a campaign that doesn’t try hard enough to reach out to new potential customers. But JetBlue isn’t abandoning its traditional ad campaigns. This is [...]
