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After serving as a punchline in the TV industry for quite a few years now, it looks like NBC might finally be back on the right track. The Conan-Leno transition was handled disastrously, but at least the content of this relatively small, yet prestigious, programming slot is finally–mercifully–settled. The network has plans to unveil at least [...]
Let’s say you need to cut your marketing budget. Not just by a small amount, or even by half. Let’s say you have no more money for marketing at all. A big fat zero. How do you market your business for free? Mashable’s Matt Silverman set out to answer this very question, and he settled [...]
You can’t claim that JetBlue isn’t willing to try new things. We spoke just last week about the company’s attempt to create a user-generated experiential ad campaign in order to avoid disrupting customers from the activities that they’d rather be doing. And we noted the problems the company might run into by following this approach. [...]
Yesterday we expressed some concerns about JetBlue’s experiential ad campaign, mostly because it, at least to me, seems to appeal only to JetBlue insiders–whether they be employees or established fans. It’s a campaign that doesn’t try hard enough to reach out to new potential customers. But JetBlue isn’t abandoning its traditional ad campaigns. This is [...]
It’s something that we speak about here often enough: the importance of landing on a strategy before registering for and devoting resources to the latest social media trend. It’s hard for a blogger to say this, but what if we were wrong? Lee Odden, Online Marketing Blog, wrote to some of the biggest names in [...]
Let’s think about social networking. In order to do that, I think we need to focus, for just a moment, on the ways in which–as Patrick Keane, CEO of Associated Content, points out–social networking differs from social media. Here’s Keane: Social networking is more than setting up an online presence, and social media is more [...]
If you’re reading this blog, chances are you’re somewhat social media savvy. You’re most likely using Twitter and Facebook for professional purposes, trying to spread the word about your business. But does all this effort make a difference? According to a recent study, the answer to that question is a resounding yes. From Marketing Pilgrim: [...]
Back a few months ago, I saw that Chris Brogan was thinking in really interesting ways about using social media to create what he calls the new customer aware world: Does your company know who you are? Do they know who you know? Do they know what you do? Maybe. Probably. Somewhat. Does your company [...]
Looking back over our archived posts here at PMI, it’s clear that we’ve focused on new technologies from telephony to Twitter, and everything in between. Is this emphasis warranted? Have we lost sight of the marketing basics? Pete Blackshaw, in an article titled “Marketers, Get Back to Boring,” seems to think so: Today, my call [...]
And here I thought Twitter was simply the best way to filter the internet. It turns out to be so much more. Let’s jump right in and see how Chris Brogan uses Twitter’s search function: Do you need to find more case studies? Here’s a simple search for case studies: http://search.twitter.com/search?q=”case+study”+filter:links Do you want to [...]
The band OK Go is responsible for some of the biggest viral video hits in the history of the medium. I first heard about them a few years back when a friend linked to one of their music videos on Facebook, with the suggestion that this video be required viewing for everyone, every morning. Naturally, [...]
