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As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate [...]
Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
24 and Lost, two of network TV’s longest-running and most popular dramas, will broadcast their final episodes this year and, as Brian Steinberg reports in AdAge, advertising costs for these time slots are skyrocketing: Walt Disney’s ABC has been seeking $850,000 to $950,000 for a 30-second spot in the final episode of “Lost,” according to [...]
Now that the NCAA Tournament is over–and as March Madness has given way to April, I guess, Absurdity–it’s time to think about the next iteration of marketers attempting to capture the public attention through a big event. And few events are bigger than the World Cup, soccer’s once-every-four-years national tournament. So it’s no surprise that, [...]
Here’s a case of spectacular online PR that I got to personally experience. I recently attended a talk given by James Wood (book critic for The New Yorker and a professor at Harvard) at the 92nd Street Y in New York City. I’m not a regular at the 92Y, but Wood was discussing the short-story [...]
Here’s one of those small things that make a big difference. Take it away, Chris Brogan: My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to [...]
