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There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even [...]
One of the interesting strategies covered in Lee Odden’s recap of the Social Media Marketing Best Practices presentation from IMS Minneapolis that we didn’t mention in last week’s post is personalization. In terms of social media, this means allowing the personalities of those managing your social media platforms to shine through, giving a real face [...]
While most of the analysis of the marketing consequences of the scandals faced by Tiger Woods since November 2009 has focused on what this new world would mean for Woods himself, the great Stuart Elliot points out that the golfer is not, in fact, the only athlete affected by the biggest sports story of the [...]
The premise is simple: marketing should be more effective when it doesn’t interrupt the consumer from something that she would rather be doing. It prevents resentment, hits consumers when they’re most likely to act, and often costs less than the high-price sponsorships that we associate with TV commercials. That’s the theory at least. And thanks [...]
What happens when a marketing slogan that’s been around for nearly fifty years falls out of relevance? When Kodak, that venerable camera and photo company which has been around since the late 1800s, was faced with that very question it responded by attaching a new meaning to one of the most powerful and well-known taglines [...]
I’ve been fascinated for quite a few years now by the relationship between reality and fiction. Taking around half a dozen undergrad classes whose subjects were some variation of postmodern literature has a tendency to do that to a guy, I suppose. Marketing happens to be a fertile ground for investigations of this type, mostly [...]
Did you know that there’s a battle raging in the sports drink industry, a battle which will go a long way toward determining what exactly a sports drink is and who should be drinking it? Well, there is. This part of the article didn’t make it into Monday’s post, but Powerade is making a big [...]
