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This Sunday’s Super Bowl is primed to draw the biggest audience in the history of the game. Last year’s edition drew 106.5 million viewers, making it the most watched program in TV history. With the NFL’s TV ratings up across the board this year–even among female viewers–the Super Bowl figures to enjoy the momentum of [...]
Now that the NCAA Tournament is over–and as March Madness has given way to April, I guess, Absurdity–it’s time to think about the next iteration of marketers attempting to capture the public attention through a big event. And few events are bigger than the World Cup, soccer’s once-every-four-years national tournament. So it’s no surprise that, [...]
While we’ve already considered one way in which TV advertisers have mitigated the effects of DVRs, it seems likely that live events are only becoming more crucial for the purposes of marketing. In an interview with AdAge, Antonio Lucio, Visa’s Global CMO, explained the importance of his company’s involvement in the Winter Olympics going on [...]
We’ve discussed already the theory of Super Bowl commercials and the ways in which social media has changed Super Bowl advertising, but how did the aired commercials actually do? Super Bowl ad reviews might just be the next great American growth industry. AdAge has helpfully collected eleven published responses, both within the ad industry–from tracking [...]
We’ll be back later this week with more on this year’s batch of Super Bowl TV ads, but this is 2010, so those traditional commercials only tell part of the Super Bowl marketing story. There are several different social media components of Super Bowl 44, so we’ll consider them one by one. First off, the [...]
I have to admit that even before my marketing career, I fell into the category of Super Bowl watchers that are more interested in the entertaining commercials than in the game itself. While die hard football fans may use the commercials as an opportunity to get something to eat or drink, I take my breaks [...]
We have just completed what NFL aficionados consider the best weekend of the football calendar: the divisional playoff round, pitting the last eight surviving teams in a smorgasbord of football action. Even though the squads that will play for the 2010 Super Bowl have yet to be determined, AdAge is already dutifully tracking the companies [...]
