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Remember when soccer mom was the most important political demographic in America? Things have changed, but only slightly: the new hot category for marketers is the blogger mom. And why wouldn’t blogger moms be important? According to research done by eMarketer and cited in Pradnya Joshi’s The New York Times article, “Harnessing the Power of [...]
Is it possible for a minivan to be considered cool? I would wager against such a feat. After all, the very reason for owning a minivan–that would be children–represents a settling down and a maturation process that are generally thought of as anything but cool. This hasn’t stopped auto makers from trying to change the [...]
The real selling point of a McDonald’s, it’s said, isn’t its fries or its coffee offerings or even its McRibs. No, the real appeal of a McDonald’s comes only when you’re driving through the night along a dark highway and you could really go for something to eat. Yes there are better burgers out there [...]
The New York Times recently ran a story detailing the unfortunate online shopping experience of one Clarabelle Rodriguez. She found a pair of glasses she liked at online merchant–DecorMyEyes–with a very high Google ranking, one placed at the very top of site’s search results page, just below the sponsored ads. Rodriguez soon became embroiled in [...]
I enjoy a glass of wine now and again but, like most casual wine drinkers, these occasions for imbibing are usually accompanied by the sense that I’m missing an essential part of the experience. Why should this bottle be paired with this meal? Should I really be tasting the flavor tones mentioned on the label? [...]
There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even [...]
Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]
If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]
The New York City real estate game is usually of interest only to New Yorkers. Let’s limit that a bit more, restricting this interest to those New Yorkers who are actively seeking a new apartment. Of course, to those unfortunate souls forced to navigate the bureaucratic nightmare that is real estate agents, security deposits, and [...]
Due to the political maneuvering that comes part and parcel of our two-party system, many Americans who had been receiving unemployment benefits have found themselves without this safety net. These benefits normally cover the jobless for a stretch of 26 weeks, but it’s usually a simple matter to extend this coverage during recessions. However, the [...]
You know your industry is in hot water when the news media breathlessly report that an expert is optimistic about that industry’s future. It would interest just about no one if an expert in mobile computing declared her optimism in the future of that field. Of course there’s reason for optimism in mobile computing. Everyone’s [...]
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