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While most of the analysis of the marketing consequences of the scandals faced by Tiger Woods since November 2009 has focused on what this new world would mean for Woods himself, the great Stuart Elliot points out that the golfer is not, in fact, the only athlete affected by the biggest sports story of the [...]
The premise is simple: marketing should be more effective when it doesn’t interrupt the consumer from something that she would rather be doing. It prevents resentment, hits consumers when they’re most likely to act, and often costs less than the high-price sponsorships that we associate with TV commercials. That’s the theory at least. And thanks [...]
What happens when a marketing slogan that’s been around for nearly fifty years falls out of relevance? When Kodak, that venerable camera and photo company which has been around since the late 1800s, was faced with that very question it responded by attaching a new meaning to one of the most powerful and well-known taglines [...]
I woke up early on Saturday, a good three hours before I needed to be anywhere or do anything. In a nod to what’s an increasingly bygone practice, I spent the time reading three newspapers in all their paper-and-ink glory, easily filling those hours with The New York Times, The Wall Street Journal, and The [...]
Did you know that there is a battle raging for the soul of the household lubricant business? Did you know that there is a soul of the household lubricant business to be battled over? Well, there is. And, like so many other competitions focusing on consumer products, this rivalry takes the form of a contest [...]
Did you know that there’s a battle raging in the sports drink industry, a battle which will go a long way toward determining what exactly a sports drink is and who should be drinking it? Well, there is. This part of the article didn’t make it into Monday’s post, but Powerade is making a big [...]
Yes, you probably already realized that your marketing campaigns send a strong message about your company. And if not, I hope yesterday’s post made you consider just that point. But did you also know that your old campaigns, just like zombies, never die? And that your advertising can also represent really important ideas about racism, [...]
Stunts are nothing new. From Houdini to the present day, we’re experiencing a stunt anytime the hype purposely overshadows the actual event. But why is it that this publicity technique seems so popular these days? From the now ubiquitous stunt-journalism–wherein various writers spend a year following the bible; living according to Oprah’s advice; without producing [...]
Now that the NCAA Tournament is over–and as March Madness has given way to April, I guess, Absurdity–it’s time to think about the next iteration of marketers attempting to capture the public attention through a big event. And few events are bigger than the World Cup, soccer’s once-every-four-years national tournament. So it’s no surprise that, [...]
The venerable footwear brand Dr. Martens will this year celebrate the 50th anniversary of its 1460 shoe by giving the gift of music to its fans. Stuart Elliot, in The New York Times: The British shoe brand Dr. Martens is marking the anniversary of its mainstay boot, introduced on April 1, 1960, with a campaign [...]
Back a few months ago, I saw that Chris Brogan was thinking in really interesting ways about using social media to create what he calls the new customer aware world: Does your company know who you are? Do they know who you know? Do they know what you do? Maybe. Probably. Somewhat. Does your company [...]
