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The idea “location, location, location”… really hit my mind after yesterday’s announcement of Cloudvox’s new web app to find the location of any phone number. I started thinking about how new technologies and marketing plans are going back to the basic realization that people’s lives still revolve around the location in which they live. The [...]
Things on the wild west of the internet are never predictable. Just a few months after seemingly every tech writer in the world anointed Foursquare as the Next Big Thing–note: Foursquare and other location-based services may still be huge–the random video-chat service Chatroulette has emerged as the Current Big Thing. (The fact that it’s this [...]
Zemoga is a really interesting Colombian-based digital innovation company, whose clients include some big names: Sears, Toyota, HBO, and more. Zemoga is a company that’s worth keeping an eye on, and it’s one that I’ve enjoyed watching over the past few months, not least because they host a fascinating blog, From Bogota with Love, which [...]
Here’s one of those small things that make a big difference. Take it away, Chris Brogan: My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to [...]
And here I thought Twitter was simply the best way to filter the internet. It turns out to be so much more. Let’s jump right in and see how Chris Brogan uses Twitter’s search function: Do you need to find more case studies? Here’s a simple search for case studies: http://search.twitter.com/search?q=”case+study”+filter:links Do you want to [...]
Several times over the course of this past weekend I found myself explaining to uninitiated friends why I use Twitter as my go-to tool for organizing and accessing valuable content on the internet. It’s not about learning what Random Celebrity X ate for lunch, I tell them. I use Twitter because it’s the best method [...]
If Mashable is to be believed–and I think it should be–location-awareness has already emerged as one of the big social media trends of 2010. While such familiar names as Twitter and Yelp have incorporated location-based capabilities into their existing services, the big player at this moment is Foursquare. But what is Foursquare? Here’s Pete Cashmore, [...]
The latest scandal to erupt largely through Twitter has created a sharp divide between headline writers who feel the need to append -gate to the end of seemingly every news story. Some prefer “Bellygate” while others maintain that “Fatgate” is the better option. I’m referring, of course, to the claims made by film director Kevin [...]
While we’ve already considered one way in which TV advertisers have mitigated the effects of DVRs, it seems likely that live events are only becoming more crucial for the purposes of marketing. In an interview with AdAge, Antonio Lucio, Visa’s Global CMO, explained the importance of his company’s involvement in the Winter Olympics going on [...]
We’ll be back later this week with more on this year’s batch of Super Bowl TV ads, but this is 2010, so those traditional commercials only tell part of the Super Bowl marketing story. There are several different social media components of Super Bowl 44, so we’ll consider them one by one. First off, the [...]
Forbes.com recently featured a discussion article with RightNow Technologies CEO Greg Gianforte about the tools that his company uses to transform customer service. What struck me most about this article was its holistic approach to customer service. In today’s day of marketing, businesses need to look at the full picture of their customer interactions, and [...]
