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According to TechCrunch, Google’s conducting focus groups in Dublin today to research social networking. After all of my Google searches this morning, trying to find out why Google chose this research method, I’ve come up with nothing. So, I’m turning to you, our marketing readers for some comments. The commenters on TechCrunch and Twitter don’t [...]
When thinking about how to use of phones for marketing strategy, you don’t need to look further than the recent Kroger recall of their Deluxe Paradise Chocolate Ice Cream. Afraid of their customers consuming this ice cream with an undeclared allergen for tree nuts, Kroger immediately notified their customers through their customer recall notification system. Marketing and [...]
Thanks to the post Trackable Telephone Numbers for Franchise Direct Mail on Ifbyphone’s Cloud Telephony blog, I discovered a great article from Franchise World’s May 2010 Edition about how franchises, or really any business can use different marketing channels to boost their success in reaching target customers.
Why are franchises struggling?
The basic problem that the article addresses is [...]
Whether you’re standing behind a ticket counter for a NBA playoff game, sitting at a reception desk, or in your office on the phone, you will be a lot happier in your job if your waiting customers are also happy. If you can’t change the length of the line, then how do you keep your [...]
How many times have you rushed to an appointment at a doctor’s office, only to sit in the waiting room for minutes to hours anticipating your turn? While it’s hard to blame the doctors, who are balancing appointments with all different levels of urgency, a better system for handling this common problem would inevitably alleviate [...]
When hearing the word “remote control” my first image association is usually a television remote control. If its holiday season, then maybe the word “remote control” triggers images of remote control cars, trucks and airplanes. But, whatever the association, I usually think of some small black or grey rectangular shaped device, not an ordinary phone.
CallFire [...]
Check out this great video of Twilio’s presentation at SF New Tech today. The humor of watching the CEO, Jeff Lawson’s, race to enter code into an API within 5 minutes (which he almost succeeds in doing) makes this video pretty entertaining. I have to admit that when I first started watching, I was skeptical [...]
Today, at the LA Twitter Conference, Twalkin announced their launch of the free, real-time, onetouch broadcast and voice bridging application.What Twitter and Facebook have done to connect people through PCs, whether in business or in their personal lives, Twalkin, beta, is attempting to accomplish by phone.
