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YouTube is one of those internet heavyweights that seems untouchable. It’s the biggest name in online videos, and by a large margin. While the company name hasn’t yet become a widely-used verb in the vein of parent corporation Google, it’s well on its way to such linguistic-recognized ubiquity. And the scary thing for other online [...]
I realize that we just posted about Adidas’ marketing efforts a few weeks ago, but I have a hard time resisting the urge to write about the intersection of marketing and basketball. It’s a weakness, I realize, but please indulge me. And besides, this is worth reading about. While February has garnered a reputation as [...]
Last night’s Grammy Awards ceremony marked a major change in marketing strategy for the venerable sponsor of the awards, the Recording Academy. For the first time, the Grammys focused heavily on social media in its advertising efforts. This included, as was to be expected, an enhanced presence on Twitter and Facebook. But the Grammys incorporated [...]
CallFire just posted a video on YouTube showing the power of the newly released International capabilities for their virtual call center. Their International cloud call center enables agents to call from anywhere in the world to anywhere in the world.
