Several times over the course of this past weekend I found myself explaining to uninitiated friends why I use Twitter as my go-to tool for organizing and accessing valuable content on the internet. It’s not about learning what Random Celebrity X ate for lunch, I tell them. I use Twitter because it’s the best method yet invented to join a community of individuals who share an interest. David Foster Wallace is pretty unequivocally my favorite writer of all-time; with just a few selected Twitter follows, I can keep abreast of all relevant news relating to newly published pieces, interesting instances of analysis, and dozens of uncategorizable items that I want to know about. The same is true of marketing and basketball and movies and everything else under the sun.
It’s important to keep in mind that Twitter is a utility, updating its users on things they want to be updated on. This usage is just as valuable for businesses, and David Meerman Scott perfectly illustrates this point by highlighting the way in which a London Bakery uses Twitter:
Albion Café on Boundary Street in Shoreditch, London sends a tweet via @albionsoven when fresh and delicious treats come out of the oven.
Example: Freshly baked crumbly Chocolate Chip Cookies stuffed with oozy chocolate chips.
Most tweets include a URL pointing to a photo of the yummy stuff.
Customers in the area subscribe to the Twitter feed and know exactly when to pop over for their favorite breads, cakes, and cookies.
How can your business use Twitter to give customers what they want?
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