So you’ve spent countless hours building your company’s Twitter connections, finding others who share your team’s interests, hoping for reciprocal follows and strategic retweets from major players in the field. In short, you’ve built a voluntary audience for your company’s message, a potentially huge coup in an age in which the general public has become increasingly wary of traditional marketing.
But now comes the crucial question: what do you do with these hard-earned followers?
Mashable reports on an innovative promotion (since completed) run by Dentyne, in which Twitter users who post a picture of an empty cupholder to photo-sharing service TwitPic are rewarded with a bottle of gum to fill that cupholder:
Although there have been Twitter promotions from many companies before (they’ve proven successful enough that they keep coming), this one is distinguished somewhat by the use of TwitPic. Other promotions have just asked you to retweet something to receive a prize.
The idea is that a little more involvement and creativity should go a long way, and when you participate you provide Dentyne free exposure to all your followers. A person who is very concerned about his or her Twitter image probably won’t participate for fear of being labeled a spammer, but your average user won’t have any qualms about it.
Your company might not produce a product as easily given away as a bottle of gum (and your company might not produce any products at all), but the principles behind Dentyne’s promotion–provide a little creativity, a dash of interaction, and some prize and, in return, receive customers who spread your message for you–can be applied in many ways. Perhaps Twitter users who post pictures of their nearly antique phones can become eligible for discounted services. (I’m pretty sure we still have a corded Mickey Mouse phone–unused since at least the late ’90s–collecting dust in our basement.)
How are you using Twitter to interact with your customers?
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