CallFire to Deliver Cloud Telephony through 8×8
CallFire just signed with 8×8, to use their enterprise class SIP voice trunking services for CallFire’s cloud telephony solution. While the lines between customer and partner are now blurred, CallFire is hoping for their voice quality to be crystal clear.
8×8, a CallFire customer who used their virtual call center solution, noticed the weakness of CallFire’s call quality. Rebecca Siegel, CallFire’s Online Marketing Coordinator agreed of the importance of this issue, as she remarked, when it comes to voice broadcasts in emergency situations, like fires or earthquakes, “call clarity can save lives.”
But even when it’s not about emergencies, voice quality is key to the success of cloud telephony solutions. Small to mid-sized businesses, today, might be using their first IVR or voice broadcast solution. For these clients, the quality of the new automated solution can make or break their desire to continue automating their call processes. Although many companies now offer various applications for cloud telephony, voice broadcasts, toll-free numbers, call tracking, etc., voice quality still remains a key differentiator.
To read the press release about this new partnership click here.
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