Who will survive this week’s Dancing with the Stars elimination? The tension builds up between the premier show on Monday nights and the Results show on Tuesday night. What’s the bridge that keeps the addiction going during this 24 hour period between May 4 and May 5? Voting.
Did you miss the episode this week? Watch the YouTube clip below, and pay attention to the host’s ability to capture the crowd’s excitement just as the judges announce their votes for Pamela Anderson and Damian Whitewood. Normally, when viewers hear scores, a sense of joy, relief or disappointment sets in, and just at this very moment the host captures the audience’s power to make a difference – “remember to vote” you hear, as the phone number pops up across your TV screen.
With the exception of the die-hard Dancing with the Stars fans, once viewers leave the Television screen, their engagement level drops dramatically, as does the chance of them casting a vote. This is the logic behind vote-by-phone marketing campaigns – pull in your audience at the peak of their attention span, while in the heat of the moment. ABC’s voting hours reflect this idea in their voting hours. The phone polls are open only 30 minutes beyond the Dancing with the Stars showtime on Monday night, with extended online voting hours available for viewers who are still engaged in reading about the show’s gossip online the next morning.
OK, so your SMB might not have yet attracted the attention of the Dancing with the Stars elimination on May 4th. You can use the power of voting by phone in a simple phone marketing plan. Check out some concrete examples of ways to engage your customers by phone in our Archives, or more specifically in our posts on Ifbyphone’s VoteByPhone and 13th’s Street interactive use of IVR technology in their film Last Call.
Did you vote in this week’s Dancing with the Stars? How did it affect your engagement in the show and anticipation of the Tuesday results?
Related posts:
Pingback: Tweets that mention Vote by Phone for Dancing with the Stars -- Topsy.com